Children in middle of Coke ad campaign criticism

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The New Zealand Dental Association (NZDA) is calling out irresponsible marketing by sugary drink’s firm Coca Cola.

Its 18 Coke can packs sold in supermarkets says ‘share a Coke’ and features the word ‘Bub’ and ‘Mum’ on images of cans on the packaging. Bub is a common term used to refer to babies or young children.

NZDA Sugary Drinks Spokesperson Dr Rob Beaglehole has come out swinging at the drinks multinational, as well as supermarkets stocking the products.

“To suggest, or even worse, encourage mums to share a Coke with their ‘ bub’ is an irresponsible, and I think offensive move from Coca Cola,” says Dr Beaglehole in a statement. “They are not making any headway on responsible messaging.

“As someone who has had to extract many teeth from ‘bubs’ and is also aware that some babies’ drink bottles have been filled with Coca Cola, it is heartbreaking to see this.”

Dr Beaglehole says supermarket chains such as Countdown and New World need to take some responsibility for “…stocking what they must be able to see as a misguided, if not outright reckless, marketing move”.

The NZDA is calling on Coca Cola to do the right thing and recall the products. And are also calling on the two large supermarket chains to refuse to sell these products.

Reacting to the criticism, a spokesperson for Coca Cola, the makers of Coke, said its Bub and Mum packaging would no longer be produced.

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